RETAIL / EXPERIENCE DESIGN:
The SpaceCraft
(A Reimagining of an r.e.m. beauty Pop-Up Shop)
r.e.m. beauty was created to empower you with the tools to bring your most vivid, limitless, and creative dreams to life. Founded by Grammy award-winning singer Ariana Grande, r.e.m. beauty is a makeup brand with a focus on clean, vegan, and ethical products. Their ethos is to empower self-expression, confidence, and creativity “for anybody and everybody” who loves makeup. Their brand messaging strategy centers around originality and inclusivity with an ethereal, retro-futuristic twist.
r.e.m. beauty’s clean metallic product packaging served as the main inspiration when creating the concept for a retail space. Previously, their pop-up concepts included an “ice-cream shop” and “supernova hotel.” This made their image feel a bit scattered so I intended to create a new space with their product packaging and actual brand strategy in mind.
r.e.m. beauty’s clean metallic product packaging was the main inspiration when creating the concept for a retail space. Previously, their pop-up concepts included an “ice-cream shop” and “supernova hotel.” This made their image feel a bit scattered so I intended to create a new space with their product packaging and actual brand strategy in mind.
MOODBOARD
The r.e.m beauty Spacecraft incorporates sleek, metallic finishes and minimalist aesthetics to evoke a sense of space-age sophistication. Product displays are organized in a way that mimics the layout of a spaceship's control center. This implies the idea that customers have all the tools they need to bring their desired looks to life.
DESIGN ELEMENTS INCLUDE:
Glorifier to hold Blush + Lipsticks, made to look like buttons on a game console
Center Console + Mirror allows for customers to pick and try different products while viewing results in the central mirror as they look for more.
Endcap that includes LED lighting and can hold even more products.
r.e.m. beauty is a reference to Rapid Eye Movement sleep - a period of rest when vivid dreams happen.
The title itself allowed for an opportunity to incorporate places of rest as seen by the Rest Hub in the back or Cloud Couches throughout.
