Doc Martens 1460 Boot Vegan Leather Packaging
Doc Martens is a German-founded British footwear and clothing brand that grew from a family-owned business to an international fashion brand. In the mid-1900s, while recovering from an injured ankle in a skiing accident, German Nazi army doctor, Klaus Maertens, found that traditional hard leather sole boots weren’t very comfortable for daily use in the army and sought a better alternative. That’s when he created air-cushioned soles focused on improving comfortability and providing more traction for workers. Drafting boot designs, his partner and former classmate - Dr. Herbert Funk and Maerten used many recyclable materials to produce their boots.
Dr. Martens are gaining more recent popularity because of their new vegan line that uses 100 percent non-animal origin materials or rather, Vegan leather to create their signature styles.
*Goal: Create packaging for Vegan Dr. Martens using vegan leather. Not as expensive to produce, could also showcase the versatility of the material, and is better for the environment.
